He’s the new Product Marketing Manager at Aspire Global – iGaming Solution. Meet David.
David Xuereb has an MSc in Strategic Management & Marketing from the University of Malta yet realised that gaining in-demand digital marketing skills would help him elevate his performance and produce cutting-edge campaigns that drive results. He’s recently joined iGaming brand Aspire Global – iGaming Solution as Product Marketing Manager and shares why he believes that the Professional Diploma in Digital Marketing course is vital for talent across all industries in particular individuals who want to craft a rewarding career in the marketing arena. This is his story.
Working in the Marketing industry, I am well aware of the importance of digital marketing skills. The University course I completed skimmed the surface of digital marketing and for this reason, I felt the need to delve deeper into the subject from a theoretical and more importantly a practical point of view.
You’ve recently started a brand new career opportunity as Product Marketing Manager at Aspire Global – tell us about your new role.
Yes! It’s been an exciting few weeks! My role at Aspire Global involves working closely with internal stakeholders to outline and promote the main product features through online channels as well as generating sales leads. I also conduct competitive analysis and prepare go-to-market product strategies. Because our Aspire Global audience is all over the world I need to ensure that I am using the right channels to reach our target audience.
What did you love most about the ICE Malta Study Experience?
I loved the fact that I could continue working full-time and study on a part-time basis. This meant that I could gain crucial in-demand digital marketing skills without interrupting my daily routine. My tutor was very friendly and demonstrated numerous practical examples which made learning more effective and enjoyable.
Why have digital marketing skills become vital for all talent across all industries?
Markets are becoming more and more globalised, thus requiring using online channels to reach all audiences. Having a strong online presence is crucial to attracting leads in all industries, and with so many tools available, one needs to know how to make use of them effectively – so put simply, yes, digital marketing skills have become vital for all talent no matter which industry they represent
What is the next step in your learning journey?
Having just joined the iGaming industry, I am currently following and reading plenty of topical content to familiarise myself faster with this fast-moving sector. Following this, I am interested in improving my content writing skills so that I will be in a position to engage better with online audiences.
A message of encouragement to talent who are eager to progress in their career in 2022.
Be on the lookout for opportunities. There are plenty of interesting roles open and with the right mindset and skills, you can score one of them. Academies like ICE Malta can, in a timely manner, train you to confidently take on new challenges and rewarding career opportunities.
The future is really bright for this digital marketing talent and we are certain that he will continue to create even greater success over the next few years. We’re proud that David selected ICE Malta as his learning partner and we can’t wait to see what career milestone he will celebrate next.
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I loved the fact that I could continue working full-time & study on a part-time basis. This meant that I could gain crucial in-demand digital marketing skills without interrupting my daily routine.
DAVID XUEREBProduct Marketing Manager
