Description
About this Course
This Online Marketing Course has been designed specifically for digital marketeers, brand managers, account holders and advertisers who would like to learn key strategies and techniques to drive marketing innovation on all social media platforms. During this course, students learn how to create, measure, and optimize digital experiences to revolutionize and influence how the world engages with ideas and the information being shared.
Who should attend?
The course is open to anyone with an interest in learning more about how the internet and marketing go hand in hand. It is particularly suited to small, medium or large business owners and entrepreneurs, or professionals in a traditional marketing or communications capacity. It is also suited to students who are interested in gaining a broader understanding of digital marketing and will give them an advantage in the current graduate job market.
Course Outline
- Digital Marketing Strategy
- Market Research
- Crowd sourcing
- Web Development and Design
- Writing for the Web
- Mobile Development
- Email Marketing
- Online Advertising
- Affiliate Marketing
- Search Engine Marketing
- Search Engine Optimisation
- Price Per Click (PPC) Advertising
- Video Search Engine Optimisation
- Social Media Channels
- WebPR
- Online Reputation Management
- Mobile Engagement
- Customer Relationship Management (CRM)
- Web Analytics
- Conversion Optimisation
Some of the major Social Network Sites used during this course..
Certification
Course Completion Certificate issued by ICE Malta.
Course Details
MODE OF STUDY
PARTTIME
DELIVERY METHOD
Lectures & Hands-On Practice
ENTRY REQUIREMENTS
Good Knowledge of English
DURATION
16 hours (8 Lessons of 2 Hours)
WHAT'S INCLUDED
Training by a DMI Expert Practitioner
Detailed Educator Presentations
Price: € 300
This Online Marketing Course has been designed specifically for digital marketeers, brand managers, account holders and advertisers who would like to learn key strategies and techniques to drive marketing innovation on all social media platforms. During this course, students learn how to create, measure, and optimize digital experiences to revolutionize and influence how the world engages with ideas and the information being shared.
Who should attend?
The course is open to anyone with an interest in learning more about how the internet and marketing go hand in hand. It is particularly suited to small, medium or large business owners and entrepreneurs, or professionals in a traditional marketing or communications capacity. It is also suited to students who are interested in gaining a broader understanding of digital marketing and will give them an advantage in the current graduate job market.
- Digital Marketing Strategy
- Market Research
- Crowd sourcing
- Web Development and Design
- Writing for the Web
- Mobile Development
- Email Marketing
- Online Advertising
- Affiliate Marketing
- Search Engine Marketing
- Search Engine Optimisation
- Price Per Click (PPC) Advertising
- Video Search Engine Optimisation
- Social Media Channels
- WebPR
- Online Reputation Management
- Mobile Engagement
- Customer Relationship Management (CRM)
- Web Analytics
- Conversion Optimisation
Some of the major Social Network Sites used during this course..
Course Completion Certificate issued by ICE Malta.
MODE OF STUDY
PARTTIME
DELIVERY METHOD
Lectures & Hands-On Practice
ENTRY REQUIREMENTS
Good Knowledge of English
DURATION
16 hours (8 Lessons of 2 Hours)
WHAT'S INCLUDED
Training by a DMI Expert Practitioner
Detailed Educator Presentations