Description
About this Course
🎉 Formerly known as Postgraduate Diploma in Digital Marketing. Now Digital Marketing Expert.
Same 5-star postgraduate-level content — new industry-focused certificate naming globally.
The postgraduate-level Digital Marketing Expert course by the Digital Marketing Institute provides premium access to a digital world that is changing our culture. As a senior marketing leader, access razor-sharp strategy, practice and insight to take your place in this online world. Billions follow. Now is the time to step up and lead.
This learning experience will give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks - of knowledge, of your vision of your future self. Perfect for when you don't just want to play the digital marketing game anymore, you want to drive it. To change it. With certification you’ll stay in the digital game with free Membership, connecting you to industry, white-hot opportunities and the power to influence. Join the conversation.
 |
The Digital Marketing Expert is comparable to a Postgraduate Diploma and is approved & credit rated by the Scottish Qualifications Authority (SQA) at SCQF Level 11 (equivalent to EQF Level 7). This continues to confirm the relevance of this industry-designed study programme. |
Target Audience
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels.
- Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates.
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation.
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy.
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization.
- Professional Diploma in Digital Marketing certified students looking to take their knowledge to expert level.
Course Outline
There is a big conversation, with billions of people talking, non-stop, all over the world. The conversation is powerful. It can transform cultures, rip down belief systems, turn a reality star into the biggest mega-celeb in history and change the way we talk, eat, exercise and think about ourselves. It’s called social media and you want in. And if you’re already there, you want more in. Influence is not a subtle thing you do from the shadows anymore. It’s not even an artform, it’s a science. There is a world of razor-sharp thought, insight and practice to help you get inside the conversation around your industry and your brand and lead it where you need it to go. But first go deep inside the minds you want to reach. Explore the networks, find your people and learn how to speak their digital language. We teach creative social media strategies. We teach how to implement budgets, set and measure KPIs and analyze the effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and more. But really, we teach how to connect, engage, delight, amuse, make people aware. How to make people feel warm, cool and happy.
Modules
- Social Research
- Content Creation and Outreach
- Facebook, Instagram, Pinterest, Linkedin, Twitter, TikTok, Twitch
- YouTube and Social Video
- Social Commerce & Affiliate Marketing
- Social Customer Service
- Strategy and Planning
Digital isn’t re-inventing the marketing wheel, just making it spin faster and faster, so it covers more ground, shoots to the moon, and comes right back to tell you about its adventures in real-time and in pinpoint detail. These extraordinary capabilities can translate into extraordinary plans and strategies. See further, think bigger. This Stage is all about making your Bigger Picture manifest. It’s about where you want your message and brand to be. Who you want it to speak to. What behavior your want it to create. We take that timeless and priceless marketing classic, the value proposition, and show how it works in this exciting new landscape (as brilliantly as ever, with a little inspired translation). Then how to deploy the new and powerful systems, tools, research and practices of the discipline. Explore big data, analytics, machine learning and AI. Reframe social media as a customer service channel. Consolidate state-of-the-art theory and practice in advanced digital strategies that wow even the most hardened boardrooms, captivate consumers and seamlessly convert into sales.
Modules
- Traditional Communications
- Digital Communications and Channels
- Marketing Automation
- Budget and Resourcing
- Big Data and Analytics
- Strategy Formulation and Planning
Here we go deep into practice; into the customer experience, and how new technologies mean we can understand, serve and sell like never before. Meet the key concepts underpinning effective website optimisation, conversation rate optimisation, and powerful, state-of-the-art e-commerce. Ultimately, analytics is the power. Acquire knowledge and use it to generate traffic, funnel experience and create thoughts, feelings and behaviors. Design a smooth road that leads one way – to conversion. Pick up the Graphic Design and Customer Experience essentials for a flawless look and feel. This Stage is all about tools and tactics. The skills you need to make and manage human experiences and bend the internet to your will.
Modules
- Web Optimization
- User Experience Research and Design
- E-Commerce strategy
- Applied E-Commerce
- Graphic Design Essentials for Marketeers
- Customer Experience Essentials
Search marketing is a stream of influence and power. Just ask 90% of people who search info and alternatives before purchase. The search engine is the oracle. Of course, we’ve got a whole bag of tricks and power tools to make the oracle work in your brand’s favour. This Stage gives you a deep understanding of how to design and manage powerful search marketing campaigns. Create effective SEO plans that align seamlessly with your content strategy – nowadays, being in the right place at the right time is a science. Get the full low down on Pay-Per-Click advertising (PPC) and where email marketing fits in the mix. Also learn how to do a search engine optimization audit and whip up a suitably dynamic and responsive strategy. Acquire the all-seeing, all knowing, godlike powers of web analytics – and use that knowledge to create campaigns that convert users into consumers and consumers into cash. When the oracle speaks, it shall speak your brand’s name.
Modules
- SEO Setup and Content
- SEO Workshop
- Paid Search and Display Advertising
- Analytics with Google Analytics
- Strategy and Planning
- Email Marketing Strategy
- Applied Email Marketing
This Stage covers how the buying journey has taken a whole new, faster and more amazing route within the past ten years and how this means awesome selling potential in markets you have yet to tap. Learn more on how to funnel consumer experience and behavior towards conversion. Explore how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Also, how to pinpoint target and personalise engagement (build trust) with your brand. Re-frame content as a sales tool, integrate digital capabilities and tactics, and see how ROI tots up (nicely) in this dynamic new world. This is essential learning for business leaders, B2B marketeers and expert players of the world’s most exciting game.
Modules
- Fundamentals of Social Selling
- Finding and Targeting Prospects
- Attracting Customers
- Increasing Engagement
- Closing and Retaining
Modules
- Creativity Skills
- Personal Skills
- Working with Others
Modules
- Thinking Strategically
- Dealing with Conflicts and Crises
- Building Effective Teams
- Persuading and Influencing
Assessment
Digital Marketing at Expert level is a true meeting of thought and practice, so assessment involves two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. First assignment is due within 20 weeks and second is due within 44 weeks from starting date. There are three certification grades: Pass (50%-59%), Merit (60%-69%) and Distinction (70%-100%).
What you produce is a meaningful and grounded digital marketing campaign, from conception to completion - from that first glint in your marketeer’s eye all the way through final measurements and analysis of success. This is as close to real world experience as it gets. You are now ready to lead.
Funding
 |
Students completing the Digital Marketing Expert can apply for the Get Qualified Scheme which will enable them to benefit from a tax credit of 70% of the costs incurred (i.e. €3,465 will be refunded back for this course).
For further details and assistance on how to apply for this scheme, kindly contact us for an appointment. |
Pay Monthly
 |
Thanks to ICE Malta’s Easy Payment Scheme, you can design an interest-free monthly payment plan to cover your tuition. No banks are involved. Discover more. |
Course Details
MODE OF STUDY
Online On-Demand (Self-Paced Flexible)
DURATION
120 Hours (52 weeks)
DELIVERY METHOD
Videos, Quizzes & Practical Exercises
ENTRY REQUIREMENTS
Recommended Bachelor's degree (minimum 2nd class hons.) in any discipline or 2+ years digital marketing experience or completed the Professional Diploma in Digital Marketing.
NEXT STEPS
WHAT'S INCLUDED
- Official DMI Courseware
- Official DMI Assignments
- Official DMI Power Membership
- Official DMI Monthly Live Webinars NEW
- Training & Support by DMI Expert Practitioners
🎉 Formerly known as Postgraduate Diploma in Digital Marketing. Now Digital Marketing Expert.
Same 5-star postgraduate-level content — new industry-focused certificate naming globally.
The postgraduate-level Digital Marketing Expert course by the Digital Marketing Institute provides premium access to a digital world that is changing our culture. As a senior marketing leader, access razor-sharp strategy, practice and insight to take your place in this online world. Billions follow. Now is the time to step up and lead.
This learning experience will give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks - of knowledge, of your vision of your future self. Perfect for when you don't just want to play the digital marketing game anymore, you want to drive it. To change it. With certification you’ll stay in the digital game with free Membership, connecting you to industry, white-hot opportunities and the power to influence. Join the conversation.
|
The Digital Marketing Expert is comparable to a Postgraduate Diploma and is approved & credit rated by the Scottish Qualifications Authority (SQA) at SCQF Level 11 (equivalent to EQF Level 7). This continues to confirm the relevance of this industry-designed study programme. |
Target Audience
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels.
- Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates.
- Sales Professionals who want to learn how to successfully utilize Digital Marketing for lead generation.
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy.
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organization.
- Professional Diploma in Digital Marketing certified students looking to take their knowledge to expert level.
There is a big conversation, with billions of people talking, non-stop, all over the world. The conversation is powerful. It can transform cultures, rip down belief systems, turn a reality star into the biggest mega-celeb in history and change the way we talk, eat, exercise and think about ourselves. It’s called social media and you want in. And if you’re already there, you want more in. Influence is not a subtle thing you do from the shadows anymore. It’s not even an artform, it’s a science. There is a world of razor-sharp thought, insight and practice to help you get inside the conversation around your industry and your brand and lead it where you need it to go. But first go deep inside the minds you want to reach. Explore the networks, find your people and learn how to speak their digital language. We teach creative social media strategies. We teach how to implement budgets, set and measure KPIs and analyze the effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and more. But really, we teach how to connect, engage, delight, amuse, make people aware. How to make people feel warm, cool and happy.
Modules
- Social Research
- Content Creation and Outreach
- Facebook, Instagram, Pinterest, Linkedin, Twitter, TikTok, Twitch
- YouTube and Social Video
- Social Commerce & Affiliate Marketing
- Social Customer Service
- Strategy and Planning
Digital isn’t re-inventing the marketing wheel, just making it spin faster and faster, so it covers more ground, shoots to the moon, and comes right back to tell you about its adventures in real-time and in pinpoint detail. These extraordinary capabilities can translate into extraordinary plans and strategies. See further, think bigger. This Stage is all about making your Bigger Picture manifest. It’s about where you want your message and brand to be. Who you want it to speak to. What behavior your want it to create. We take that timeless and priceless marketing classic, the value proposition, and show how it works in this exciting new landscape (as brilliantly as ever, with a little inspired translation). Then how to deploy the new and powerful systems, tools, research and practices of the discipline. Explore big data, analytics, machine learning and AI. Reframe social media as a customer service channel. Consolidate state-of-the-art theory and practice in advanced digital strategies that wow even the most hardened boardrooms, captivate consumers and seamlessly convert into sales.
Modules
- Traditional Communications
- Digital Communications and Channels
- Marketing Automation
- Budget and Resourcing
- Big Data and Analytics
- Strategy Formulation and Planning
Here we go deep into practice; into the customer experience, and how new technologies mean we can understand, serve and sell like never before. Meet the key concepts underpinning effective website optimisation, conversation rate optimisation, and powerful, state-of-the-art e-commerce. Ultimately, analytics is the power. Acquire knowledge and use it to generate traffic, funnel experience and create thoughts, feelings and behaviors. Design a smooth road that leads one way – to conversion. Pick up the Graphic Design and Customer Experience essentials for a flawless look and feel. This Stage is all about tools and tactics. The skills you need to make and manage human experiences and bend the internet to your will.
Modules
- Web Optimization
- User Experience Research and Design
- E-Commerce strategy
- Applied E-Commerce
- Graphic Design Essentials for Marketeers
- Customer Experience Essentials
Search marketing is a stream of influence and power. Just ask 90% of people who search info and alternatives before purchase. The search engine is the oracle. Of course, we’ve got a whole bag of tricks and power tools to make the oracle work in your brand’s favour. This Stage gives you a deep understanding of how to design and manage powerful search marketing campaigns. Create effective SEO plans that align seamlessly with your content strategy – nowadays, being in the right place at the right time is a science. Get the full low down on Pay-Per-Click advertising (PPC) and where email marketing fits in the mix. Also learn how to do a search engine optimization audit and whip up a suitably dynamic and responsive strategy. Acquire the all-seeing, all knowing, godlike powers of web analytics – and use that knowledge to create campaigns that convert users into consumers and consumers into cash. When the oracle speaks, it shall speak your brand’s name.
Modules
- SEO Setup and Content
- SEO Workshop
- Paid Search and Display Advertising
- Analytics with Google Analytics
- Strategy and Planning
- Email Marketing Strategy
- Applied Email Marketing
This Stage covers how the buying journey has taken a whole new, faster and more amazing route within the past ten years and how this means awesome selling potential in markets you have yet to tap. Learn more on how to funnel consumer experience and behavior towards conversion. Explore how the social networks function as giant and powerful collective minds which need to hum with your message and influence, and how online, the personal brand is king. Also, how to pinpoint target and personalise engagement (build trust) with your brand. Re-frame content as a sales tool, integrate digital capabilities and tactics, and see how ROI tots up (nicely) in this dynamic new world. This is essential learning for business leaders, B2B marketeers and expert players of the world’s most exciting game.
Modules
- Fundamentals of Social Selling
- Finding and Targeting Prospects
- Attracting Customers
- Increasing Engagement
- Closing and Retaining
Modules
- Creativity Skills
- Personal Skills
- Working with Others
Modules
- Thinking Strategically
- Dealing with Conflicts and Crises
- Building Effective Teams
- Persuading and Influencing
Digital Marketing at Expert level is a true meeting of thought and practice, so assessment involves two 5000 word assignments – a digital marketing research paper and a digital marketing strategy document. First assignment is due within 20 weeks and second is due within 44 weeks from starting date. There are three certification grades: Pass (50%-59%), Merit (60%-69%) and Distinction (70%-100%).
What you produce is a meaningful and grounded digital marketing campaign, from conception to completion - from that first glint in your marketeer’s eye all the way through final measurements and analysis of success. This is as close to real world experience as it gets. You are now ready to lead.
|
Students completing the Digital Marketing Expert can apply for the Get Qualified Scheme which will enable them to benefit from a tax credit of 70% of the costs incurred (i.e. €3,465 will be refunded back for this course).
For further details and assistance on how to apply for this scheme, kindly contact us for an appointment. |
Pay Monthly
|
Thanks to ICE Malta’s Easy Payment Scheme, you can design an interest-free monthly payment plan to cover your tuition. No banks are involved. Discover more. |
MODE OF STUDY
Online On-Demand (Self-Paced Flexible)
DURATION
120 Hours (52 weeks)
DELIVERY METHOD
Videos, Quizzes & Practical Exercises
ENTRY REQUIREMENTS
Recommended Bachelor's degree (minimum 2nd class hons.) in any discipline or 2+ years digital marketing experience or completed the Professional Diploma in Digital Marketing.
NEXT STEPS
WHAT'S INCLUDED
- Official DMI Courseware
- Official DMI Assignments
- Official DMI Power Membership
- Official DMI Monthly Live Webinars NEW
- Training & Support by DMI Expert Practitioners