Conversion Tracking with Google Analytics 4 (GA4) & Google Tag Manager Course

5 Hours • Practical Labs • Live Learning

In the noisy digital world, data is what really matters. Every day a new or existing platform releases a new pixel/marketing tag to help analysts, digital marketers & developers collect more data. The painful problem is that each one of these tags (e.g. Hotjar, Google Analytics, Facebook Pixel, Linkedin Pixel, and others), generally needs to be manually deployed on the website, and typically requires some level of JavaScript coding knowledge to be implemented.

This interactive session will allow you to experience hands-on (using a demo environment) the power of Google Tag Manager (GTM), Google Analytics (GA4), Google Ads and Facebook Pixel for Conversion Tracking, Event Tracking and Re-marketing to boost ROI. We will take you step-by-step through various features of Google Tag Manager and show you how you can implement various tags, the triggers that fire them and the different variables that you can take advantage of for passing data. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence. Furthermore, this power-up session will help you set up and implement Google Analytics 4 (GA4) correctly and understand how the new reporting systems work.

Now is the perfect time to take control of the new powerful data tagging capabilities without needing to be reliant on technical people or developers. Gain the confidence and get a head start to take your digital marketing to the next level.

Who should attend

• Digital Marketers, Data Analysts & Digital Startup Entrepreneurs.
• Web Developers seeking to understand the impact of their code on data collection.
• Current users of Google Analytics or other tracking technologies.

What you'll learn

• Create a Google Tag Manager account and connect it to your WordPress or custom developed website.
• Learn & understand Google Tag Manager with confidence and install a wide array of marketing tools such as the Facebook Pixel, Google Ads Conversion Tracking & Re-marketing, Hotjar and others — without the need for a developer.
• Create scripts to track conversion events such as eCommerce Purchases, File Downloads, Button Clicks and other events.
• Understand the various ways Google Tag Manager can improve your Google Analytics data.
• Learn how to test your implementations and troubleshoot common problems.
• Setup Google Analytics 4 and pass the correct data from the website by sending custom events and dimensions.
• Learn how to use Google Analytics 4 (GA4) for everyday data analysis and reporting.
• Live lab with Google Tag Manager (GTM) & Google Analytics 4 (GA4).