The designer who became a unicorn. Meet Chantelle.
The best designers are unicorns, rare breeds with broad multidisciplinary knowledge and highly evolved combinations of skills and talents. LeoVegas’ Graphic Designer Chantelle Buttigieg leapt into the Professional Diploma in Digital Marketing course to position herself as a leading talent with a combination of graphic design, motion graphics, photography, and a new set of cutting-edge digital marketing skills. This is her story.
Personally, I always try to keep learning in order to develop new skills. After three years as a designer at LeoVegas, furthering my marketing knowledge in order to improve the performance of my designs became my personal goal. At LeoVegas, we create content for several regions around the world. Thus, we must familiarise ourselves with different audiences and cultures on a daily basis. Indeed, I enrolled for this course to gain additional knowledge on a variety of marketing tools and techniques that would allow me to optimise my creatives while learning how data and marketing research can be used to take my work a step further and consequently perform better in each respective country.
I’m always looking to develop further in my career, surely this course will create more opportunities for me, but for now, my goal is to keep growing within LeoVegas. Apart from that, I also work as a freelance designer and photographer; increased marketing knowledge could help me enhance my work in these areas while improving my ability to promote myself in a more confident way. Furthermore, after gaining some hands-on experience with marketing, I intend to add marketing services along with my design and photography services. Needless to say that these three skills work hand in hand, so it’s definitely a great addition to have.
At LeoVegas, we adopt a challenger mentality, meaning that individuals are encouraged to lead their own projects, and our managers are always there to support our ideas and help us achieve them. As a designer, this approach especially motivates me to always keep pushing myself to try new things and not to be scared of taking risks. I really believe that LeoVegas is an amazing company that supports its employees both professionally and personally and I’m proud to be a part of this driven team.