The COVID-19 pandemic made digital marketing skills a must-have. Meet Sarah Mae.

After a long career in hospitality, Sarah Mae shifted to the Affiliate Marketing industry because of the COVID-19 pandemic and quickly realised that she needed to gain digital marketing skills to level-up fast. She enrolled for the Professional Diploma in Digital Marketing and is now applying all that she’s learnt as Content & Marketing Promoter at Inovatiq Media. This is her story.

What triggered you to gain digital marketing skills during the COVID-19 pandemic?
Marketing has always been a subject I wanted to dive deeper into and of course, the COVID-19 pandemic reminded us all that digital marketing skills are crucial for everyone – no matter your job or which industry you’re in. As a newbie to the world of marketing, I wanted to gain skills to help me improve my performance at work and expand my knowledge in new relevant areas. I enrolled for the Professional Diploma in Digital Marketing because I understood that digital marketing skills were quickly becoming a must-have.
After a long career in the hospitality industry you made a shift to Affiliate Marketing – how did your new digital marketing skills/certification give you career agility?

Due to the current COVID-19 situation, I had to make an unexpected shift in my career. I scored a career opportunity with affiliate marketing brand Inovatiq Media and MrCasinova.com and it’s been great however, gaining digital marketing skills proved to be an obvious next step. During the Professional Diploma in Digital Marketing course, I gained skills which I could immediately implement in my everyday tasks – it has certainly helped my performance in my new job.

What fascinates you most about digital marketing?
It amazes me how you can connect a customer with a brand simply by building an online presence. Just by promoting a brand one can increase awareness through organic traffic and increase sales too – these are the reasons why all companies, across all industries, need digital marketing.
What was your favourite part of your study experience?
Having started working full-time within the Affiliate Marketing industry, the online option delivery was my preferred choice as it allowed me to organize my time accordingly and take control of my learning journey with ICE Malta. Thanks to the interactive videos and the extensive course-ware I achieved this certification.
What is your message to talent who are looking to take charge of their career?
I would definitely recommend that you invest in learning especially if you are going through a career change. Having the right skills in this very competitive market will definitely help you gain more attention to your CV. Always be willing to learn new skills and strengthen your presence in your selected path.
What’s the next step in your learning journey?
Thanks to my newly selected career path every day is a learning experience – I learn so much from my colleagues. Moreover, I aspire to continue developing my skills and broadening my knowledge by enrolling in other courses. The more knowledge and skills I gain, the more I will progress, that’s for sure.
Sarah Mae invested in her learning journey and gained the skills to adapt swiftly and progress steadily in any business climate. We are sure that there are more exciting milestones ahead for this talented alumni and we look forward to welcoming her back to ICE Malta for more world-class learning.

 

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During the Diploma in Digital Marketing course, I gained skills which I could immediately implement in my everyday tasks – it has certainly helped my performance in my new job.
SARAH MAE BEZZINAContent & Marketing Promoter
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