The career switch from finance to PPC Marketing Specialist at William Hill. Meet Karen.
After 8 months working in the finance sector, Karen enrolled for the Professional Diploma in Digital Marketing course and secured an internship at the prestigious iGaming brand William Hill. In less than a year she was handpicked for a full time position as PPC Marketing Junior Specialist. Today she has climbed her career ladder one step higher and we’re celebrating her role as PPC Marketing Specialist. This is her story.
Your career progression at Mr. Green (part of William Hill) has been wonderful. What is the secret to your success?
Being self-driven was definitely crucial in my career progression because this is the kind of attitude top brands in iGaming are looking for. During my time at William Hill I have been consistently pushing to broaden my knowledge and take on new challenges without hesitation. Also, in the world of PPC, it is imperative to have an eye-for-detail and be able to take critical decisions, especially when dealing with live campaigns and budgets.
Why was the Diploma in Digital Marketing course an important certification for you to achieve?
Coming from a finance background, this course was an essential stepping-stone to entering the digital marketing world. Upon completion of this course, I was offered a PPC internship at this well-known and international iGaming company which launched my career in digital marketing. This course provided me with the appropriate and necessary information to excel during my internship and prove that I had the skills, certification and determination to progress fast.
What part of the study experience did you like most?
This course provided me with great insight and in-depth knowledge into all the various digital marketing channels, opening ample career doors. The lecturer was great, no lesson was ever dull, and being an industry expert himself, he always managed to match examples with real-life scenarios to help give everyone a better understanding. The duration of the course provided me with the ability to study in my own time and the freedom to sit for the exam when I was ready.
How would you describe working in the iGaming industry?
The iGaming industry is a dynamic and innovative environment to work in, not a single day is boring in terms of both work-related and non-work-related activities. Every day is a new challenge and there is never a dull moment due to its fast-paced nature. Achievements never go unnoticed as the industry highly rewards creativity and enthusiasm.
What’s the next step in your learning journey?
I aspire to continue broadening my knowledge and responsibility throughout the year to grow further within my role and continue building on my potential to pursue a higher role within the PPC team.
You’ve specialised, successfully – what are your recommendations for talent who would like to take your lead?
My success with William Hill was triggered by my ambition and drive to leap from one industry to the world of iGaming. I would recommend that whoever is debating making a career choice, ICE Malta has plenty of courses that can help to reach your career dreams. No matter your academic background you need to have determination and passion to embark of a path which will lead you to a career you’ll love.
Karen kept focused on her career goal and worked hard to score it in record time. She continues to impress and is driven to invest more in her learning journey so that she will progress swiftly. Her story proves that a combination of world-class learning, drive and passion is the secret to scoring a rewarding career at a top brand. We’ll celebrate Karen again soon, mark our words.
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The Diploma in Digital Marketing course provided me with great insight and in-depth knowledge of all digital marketing channels, opening ample career doors.
KAREN ZAMMITMobile Marketing Executive
