Starting an exciting role at his iGaming home LeoVegas. Meet Matthew Mercieca.

Loving every minute of his career journey at LeoVegas, Matthew Mercieca enrolled for the Professional Diploma in Digital Marketing because he was curious to discover if this set of in-demand skills could open new opportunities for him. After finishing his course the LeoVegas team invited him to join the Advertising Operations team which is focused on the more technical side of affiliate marketing – in a nutshell, he was right. Here’s his story.

You’ve been at LeoVegas for more than 5 years. Why is it important for you to continue to level up and invest in your learning journey?
Yes, LeoVegas is my first and only iGaming experience so far and it has not disappointed me at all. For most of my career, I mostly relied on in-house training mostly related to the roles I have been in or those I am interested in within the company. However, one of my main challenges is not knowing what could possibly interest me in the first place. So for me, I would say it is very important to invest in your learning journey not only to learn a particular skill or subject but also to know whether this is something you’d want to pursue or not.
Why did you enrol in the Professional Diploma in Digital Marketing course?

My most recent role is a bridge between the finance team and the affiliate team. I have no background in marketing itself let alone digital marketing. Even though I didn’t need to know anything about marketing to fully function in my role I felt a big piece of the puzzle was missing for me when seeing certain jargon being used or different terminologies, I had no idea about. So, I enrolled in this course as I felt it would be a great way to get introduced to marketing whilst also being certified for my learnings. It has been a win/win situation and has given me more awareness, competency, and confidence.

What part of the study experience did you love the most?
I myself am an introvert by nature so I did enjoy the fact that it was an online class. I really liked our tutor – he is fun, puts you at ease and you can really tell he is a well-seasoned digital marketing veteran. I also liked the courseware itself; the quizzes, extra material, and the practical exercises which were really thought out well. I knew ICE Malta was a very reputable and well-respected educational institution, but these things really caught me by surprise so hats off to ICE Malta.
Why have digital marketing skills become essential?
In the highly competitive iGaming world investing in digital marketing is a must. Moving on from iGaming, digital marketing in particular social media has not only given a voice and opinion to everyone but also the ability to market whatever they want to whomever they want with just a few clicks and a solid business plan. It really is mind-bending to see how specifically you can market your product. We truly live in exciting times and from my current perspective, I can clearly see that talented and experienced digital marketing professionals are very sought after and are considered a very important asset.
What’s next for you?
I have now been accepted to join the Advertising Operations team which is focused on the more technical side of Affiliate marketing. It involves setting up affiliate campaigns, administration of reward plans, and setting up S2S tracking and pixel tracking using tag manager among other things. I am very excited to say the least as I know there are some interesting projects coming up in the future and a lot to learn so bring it on!
Your message for young talent aspiring to join the iGaming industry.
If you are just starting out do not be afraid to join a role that requires no experience like customer support, you will learn so much, and with the right motivation and the right company you can climb up the ladder quicker than you think. Trust me on this I have seen it countless times. Most iGaming companies offer excellent benefits when it comes to training or education for their employees so make sure to join one of these companies and take FULL advantage of that. Also, if shadowing sessions for other departments are available go for as many as you can, it will help you to understand how each department contributes to the online casino experience. I come from a hospitality background which at one point I thought I would never leave however now that I am in the iGaming industry I will never look back again. The benefits, the mentality, and the stark differences between Maltese and foreign companies is a bit of a culture shock, in a good way and I think is something everyone must experience at one point or other so my advice is to chase your dreams, go for it.
Matthew recognised that digital marketing skills are vital for any industry, especially iGaming, so he jumped into Online Live learning to level up so that he can progress in the direction of his career dreams and help the winning LeoVegas team continue to achieve extraordinary success. We look forward to being by Matthew’s side in the next step of his career journey.

 


The courseware for the Professional Diploma in Digital Marketing course is great! The quizzes, extra material, and practical exercises are really thought out well.

MATTHEW MERCIECAAffiliate Payments and Operations Coordinator