How digital marketing skills can get you to the iGaming industry. Meet Janice.
After graduating from the University of Malta, she started off her career as a customer service agent in the iGaming arena. She opted to move to the banking industry for an interesting switch enrolled for the Diploma in Digital Marketing and quickly found herself back home in the fast-moving world at Mr Green where she’s now content coordinator and loving it. Meet Janice.
As a professional who works in the iGaming industry – why are digital skills important?
iGaming has become such a huge industry and competition keeps increasing. Staying-up-to-date with the current trends has become a must. Digital marketing helped me to understand better the way online marketing works, in what ways we need to approach our audience and how to create engaging content which makes an impact.
What made your study experience at ICE Malta different?
The fact that we were not over-populated in the classroom helps a lot, you don’t feel like you’re just a number! Notes and presentations were always available on the online student area and the practice quizzes were a great help especially before the exam. Whenever I had a problem or did not understand something, I sent an email and got an instant reply. In addition, I chose the date for my exam which has given me ample time to study and do the exam when I felt most confident.
What makes your present career choice rewarding?
Applying what I have learnt to real-world campaigns and seeing that the end result is successful is very rewarding. Getting customers to engage with content and eventually convert because our Mr Green campaigns gave them a reason to, is every marketer’s goal.
What is the secret to career success?
I believe in taking initiative, setting goals and challenging myself. I keep assessing my performance, strive to exceed my own targets.
Your message to students.
Always believe in yourself and strive to do better. Invest in your knowledge and continue to learn new things. Experiment, take risks and keep building on successful results. Most importantly, don’t let anyone make you doubt yourself, instead, make this your challenge and prove them wrong.
Janice continues to dream bigger. She is determined to climb the career ladder fast, she’s motivated to position herself as a digital leader and we are certain that she’ll continue to make us and the team at Mr Green proud.
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If you love learning in a practical way & are eager to succeed, then the Professional Diploma in Digital Marketing is perfect for you.
JANICE GILFORDContent Coordinator
Time to get startedNo stalling. Get right to it.
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