He scored a career with a leading tourism brand after the digital marketing bootcamp. Meet Edward.
Having recently graduated from the University of Malta with a Bachelor’s Degree in Marketing & Management, Edward quickly realised that he needed to level-up with the in-demand digital marketing skills to progress in the tourism industry. After ICE Malta’s five day Professional Diploma in Digital Marketing bootcamp, he landed a rewarding marketing job at db Hotels + Resorts, one of the largest hospitality groups on the island. This is his story.
Why did you enrol for the Professional Diploma in Digital Marketing?
After graduating from the University of Malta with a Bachelor Degree in Marketing & Management, I started providing marketing services for a variety of clients in hospitality however, all brands who approached me needed digital marketing expertise. I quickly realised that digital marketing was a crucial skill-set I needed to gain fast. I had heard nothing but praise for ICE Malta’s Professional Diploma in Digital Marketing so in the blink of an eye I enrolled for the 5-day bootcamp. It was one of the most engaging hands-on courses I have ever experienced. Delivered by leading industry professionals, the course makes you aware of the digital marketing building blocks that are available and teaches you how to use them – the bootcamp is intensive yet extremely rewarding. With an increased set of skills, I expanded my digital marketing capabilities and landed a marketing job with one of the largest hospitality groups on the island. I couldn’t be happier!
How can the Professional Diploma in Digital Marketing help potential students to further their career within the tourism industry?
Digital marketing lies at the heart of the tourism industry. Travellers see a review on social media, then visit your Facebook page, land on your Insta story then visit your profile, see a display ad and are prompted to book a table or room on your website. This is how the tourism industry works – digital marketing is its driving force. Whatever your role, having the passion and drive complemented with the digital marketing tools will help give you a more insightful approach on being a digital consumer-driven individual & help you elevate your skills to progress in your career.
What did you like best about your study experience?
By far, the hands-on approach. Being mentored by tutors who are experts in their field as well as have the crucial industry insight to share is priceless. Also, I loved interacting with like-minded individuals, coming from different industries who were hungry to better their knowledge of digital marketing.
Can this course help the tourism industry recover from COVID-19 and thrive?
When I started working in hospitality, we were in full gear with the amount of work we had planned in the pipeline. Covid-19 brought all this to a screeching halt, across the whole industry. This course gives individuals the crucial in-demand skills to level up and be capable of designing a strategic plan to achieve the results we all need to get the tourism sector on its feet in the shortest time possible.
Tourism is one of the pillars of Malta’s economy so more than ever before all individuals who work or aspire to land a career in this sector must level up with the digital marketing skills which will help our islands get back on track and achieve even greater success. Edward has the drive, attitude and passion for learning which guarantees a bright future and we can’t wait to celebrate his next success.
“
Thanks to ICE Malta I landed a marketing job with one of the largest hospitality groups on the island.
EDWARD CAMILLERIMarketing Executive
Time to get startedNo stalling. Get right to it.
WANT MORE INFORMATION?
Register your interest and we’ll get in touch!
