Digital marketing skills to deliver Deloitte’s brand message. Meet Berthrand.

Soon to celebrate 3 years working at leading financial service provider Deloitte, Brand Creative Lead Berthrand Keegan Pisani knew that to continue to develop his career at a steady pace enrolling for the Professional Diploma in Digital Marketing course was a must. With a strong track record of graphic design and multimedia projects under his belt combined with a love for learning, this alumni jumped into world-class learning like a pro. This is his story.

You work for top brand Deloitte, why was it important for you to gain in-demand digital marketing skills?
The pervasiveness of digital media has given us the ability to access information whenever and wherever we want. Now more than ever, it is important that at Deloitte we have the skills to target and deliver our brand messaging to the right target audience in a cost-effective and measurable way..
Why has digital marketing become fundamental for talent scouts, recruiters & HR professionals?

With the use of various digital platforms and tools, recruiters are able to directly connect with potential employees through a precise and value-oriented job requirement posting. This helps greatly in attracting the most eligible candidates for that particular job.

What part of the study experience did you enjoy the most?
The best part of my study experience with ICE Malta was the freedom in how, what, when, and where I learned. The part-time learning experience really helped balance my responsibilities at Deloitte in my journey to achieve my Digital Marketing certification. Preparing and scheduling the exam was also extremely flexible.
How did you prepare for your exam?
The in-person sessions were extremely informative, but what I found out worked best for me is going through the content given through ICE Malta’s learning platform TheStudentCampus and putting it into practice.
What’s next for you?
I believe that being agile is the key to development and success. Upskilling and gaining in-demand industry skills will always give you a competitive advantage. I hope that in the future I continue to grow my knowledge and take risks that pay off in my professional career and perhaps take a break once in a while too!
Berthrand has a clear vision of what he wants to achieve. He has the determination to drive his career in the direction of his dreams and he continues to gain the skills and worldwide recognised certifications which give him the security and confidence to lead. The sky’s the limit for this alumni and we would love to welcome him back to ICE Malta for more world-class learning soon.
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Thanks to my part-time study experience I could balance between my work commitments, gaining in-demand digital marketing skills & achieving this international certification.
BERTHRAND KEEGAN PISANIBrand Creative Lead
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