Digital Marketing
skills for any career

What inspired you to enrol for the Professional Diploma in Digital Marketing?

Marketing was one of the verticals I was overlooking from a product perspective back in my Air Malta days. When the COVID-19 pandemic struck, we were reduced to 4 day week and this made me realise that this was a great opportunity to learn new skills. Being a product owner responsible for CX and Commercial at the time, digital marketing skills and expert industry insight helped me understand the business in more depth. Eventually, I decided to move on to iGaming brand Gamesys and today I form part of their Retention team. The Diploma in Digital Marketing has helped me grasp CRM best practices faster. Whether in Aviation or iGaming, these in-demand skills have proven to be extremely important to me.

A change is always challenging in itself.  Having the right frame of mind and motivation helps you overcome any fear or challenges. Both industries are different from each other, however, there are some similarities such as volatility and agility. Both are a necessity in order to compete with the rest of the leaders within the industry.

We start by recapping with the rest of the team on any updates that happened on the previous day. We also get our hands dirty on our products to identify any gaps and potential opportunities to improve and enhance both our player and user experience. Innovation is an important element of our day-to-day tasks. In fact, we are always on the lookout for how we can improve our players’ experience to retain our market position as leaders in our main market. In a few words, my role is to marry marketing with technology.

I feel happy to be part of such an amazing team at Gamesys. I will keep on developing my product ownership skills as well as keep up-to-date with the latest technology to help drive the team forward to achieve more goals faster.