Digital Marketing skills for all careers no matter the industry. Meet Andrea.

FinanceMalta’s Senior Manager Business Development Andrea Nurchi understood that for the island’s public-private initiative set up to promote Malta as an International Financial Centre to drive success and engage effectively with clients, members, and the public during and beyond the pandemic, gaining digital marketing skills was crucial. He enrolled for the Professional Diploma in Digital Marketing because he was eager to level up fast. This is his story.

You are Senior Manager Business Development at FinanceMalta – what triggered you to enroll for the Diploma in Digital Marketing?
Digital Marketing is one of the pillars of the FinanceMalta strategy and the pandemic continued to increase its importance so therefore it was the obvious choice for me as it guaranteed that I would be able to progress in my career and support FinanceMalta through any business climate.
How do you use digital marketing to elevate your work performance?

In marketing, there is no 1-size-fits-all approach. In order to understand how to structure a promotional activity in the most effective manner, one needs to test out several strategies and tools. In the case of FinanceMalta, digital marketing skills have helped us to continue to engage with our community and have allowed us to invest in marketing campaigns that drive results.

What was your favourite part of your study experience?
I really liked the interaction during the entire course. We were encouraged to ask questions and this triggered very interesting discussions with classmates representing a wide spectrum of industries. In addition, we also had the opportunity to put into practice what was covered during the modules such as how to create an account in Google Analytics, or how to structure a website.
Why should all talent, across all industries gain digital marketing skills?
Nowadays no activity can survive without a well-structured digital strategy. Digital marketing improves visibility, elevates a brand, and increases the performance of every business. The pandemic made everyone, across all industries understand how vital gaining digital marketing skills are and showed talent that digital marketing opens doors for many career opportunities too.
What’s next for you?
I joined FinanceMalta just over a year ago and I am very happy with my working environment as well as my role within the team. I will definitely continue to improve my skills and eventually specialize further in digital marketing.
While Andrea’s career path isn’t specifically digital marketing-related, he knew that gaining these vital in-demand industry skills was of great importance because they would not only help him adapt swiftly and progress steadily in any business climate but would also ensure that FinanceMalta continues to deliver an exceptional service. Andrea’s story proves that 21st-century learning must include digital marketing skills and that world-class online live learning is the best solution for individuals eager to keep themselves on track. We are sure that the future holds more career success for this bright talent.

 


I loved that we were encouraged to ask questions and this triggered very interesting discussions with classmates representing a wide spectrum of industries.

ANDREA NURCHISenior Manager, Business Development