ICE Malta launches global campaign with new slogan ‘Raise your game’.

ICE Malta has revealed it’s new slogan ‘Raise your Game’ for the school’s second chapter. The new tagline debuted on the school’s social media channels earlier on this week. The campaign with the new slogan begins in ICE Malta’s home market of Malta this week and will be rolled out in other European markets and the rest of the world starting in the coming months.

Raise your game – is provocative by intent, it’s inspirational and it’s undeniably memorable. Our selected slogan is just about our students as it is about us, it’s a mantra that we cherish because we constantly set a benchmark for innovation in both teaching and learning – we set the standards for excellence and we want our students to do the same. ‘Raise your game’ is meant to inspire individuals to shift out of their comfort zone and into their brilliance. We believe that our selected slogan for this very exhilarating second chapter conveys who we truly are, what we stand for and how we want to inspire all generations to understand the power of ICT learning.


The leading ICT Academy with a flagship institute in the Maltese islands gives local and international talent the opportunity to achieve worldwide recognised certifications and gain the industry skills to take their career to new heights. Following ICE Malta’s 5th Anniversary Celebrations in February, ICE Malta’s second five year chapter action plan has already been set into motion with the founders confirming hot partnerships with some incredible international brands, the launch of new worldwide recognised study programmes and the announcement of new key members who are now joining the team.

We’ve been thrust into the spotlight as the leaders of one of the fastest growing schools in the world and this is where we intend to stay. We’ve set the standards for ICT learning, we’ve built a world-class study experience which gives students the worldwide recognised certifications, knowledge, confidence and motivation to increase their skills and elevate their dreams. We continue to raise our game each and every day and we want our slogan to motivate students to do this same. – Nikolai Sammut, ICE Malta Co-Founder.

Follow ICE Malta on Medium to read all about the story behind the slogan, the latest updates and news.