‘FACES – Real Life Stories’ now launched!
Right on schedule, the ICE Malta team are proud to reveal the first collection of the institute’s ‘FACES – Real Life Stories series’ designed to celebrate another successful Semester.
Fresh from his recent Eurovision success with his popular song ‘Tomorrow’ and all geared up for his international moment of stardom, doctor and singer Gianluca Bezzina, has joined the ICE Malta team and is the first ‘FACES – Real Life Stories’ personality to kick off this campaign immediately followed by a number of past and present ICE Malta students attending a wide spectrum of ICT courses and being the official institute brand ambassadors for world wide recognized courses about to commence in the April Semester.
‘Our creative team has been working on the concept and production of the FACES – Real Life Stories campaign for months now. Way back in December we launched our first call and throughout these last months we’ve auditioned numerous local and foreign students who were interested in representing our institute, had countless brainstorming sessions to discuss the dynamics of the campaign, scheduled photo shoots all over the island and coordinated internal story building meetings to establish the addictive ‘reality style’ feeling of this campaign and the communication line of each brand ambassador. This campaign, is particularly special for us as it’s the first FACES campaign. We intend to relaunch the FACES brand-name every semester and share more real life experiences and stories with our social media followers. Our 2013/2014 marketing guidelines do not permit that we use stock photography or random images therefore our campaign is based on real life stories which people from all walks of life can relate to. In the coming days we will also be dedicating a web page to our first group of brand ambassadors on www.icemalta.com and their real life stories’ Nikolai Sammut, ICE Malta principal explained.
So without further delay we’d love to introduce you to Maria, Phil, Angie and Gianluca of course! Next week we’ll introduce you to Andreas, Jonathan and Berta! Welcome to ICE Malta’s FACES Real Life Stories campaign.
ICE Malta, keeping you one step ahead