Description
About this Course
The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
The Digital Marketing Institute's Founder shares full details of the Diploma in Digital Marketing Study Programme. | One of Malta's first Diploma in Digital Marketing graduates shares her story. |
Accreditation
The Digital Marketing Institute is the global certification body for Digital Marketing education. The syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy. The practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.
The syllabus content is defined and validated by an industry based working group, the Syllabus Advisory Council. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. Member representatives are from leading digital brands, including Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy.
The Professional Diploma in Digital Marketing is also approved and credit rated by the European Qualifications Framework at Level 5. This continues to confirm the relevance of this industry-designed study programme. |
Course Outline
The Introduction to Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.
Topics Include
- Key Concepts of Digital Marketing
- Traditional Marketing v. Digital
- The Opportunity of Digital Marketing
- Characteristics of Digital Marketing
- Implications with Digital Marketing
- DMI Method
- DMI Framework
- DMI 3i Principles
- DMI Tactics
- Search Engine Optimization
- Pay Per Click (PPC)
- Email Marketing
- Digital Display Advertising
- Mobile Marketing
- Social Media Marketing
- Analytics
- Strategy and Planning
- Laws & Guidelines
Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course provides you with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.
Topics Include
- Key SEO concepts
- Search results and positioning
- Benefits of search position
- Stakeholders in search
- Mechanics of search
- On-page/ Off-page optimization
- Customer insights
- Keyword research
- Keyword selection
- Content updates and layout
- Meta Tags
- Site Maps
- SEO Webmaster tools
- Ranking
- Inbound links and link building
- Laws and Guidelines
The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.
You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Adwords campaigns.
You will be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy, and develop your skills in writing compelling ads.
Learn how to set and manage budgets for Adwords campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.
Topics Include
- Key Concepts
- Strengths of Pay-Per-Click
- Keyword Research
- Research Tools
- Search Campaign Process
- Keyword Selection
- Ad Copy
- Landing Pages
- Targeting
- Budgets
- Scheduling
- Display Networks
- Campaign Management
- Conversion Tracking
- Conversion Metrics: CPA, CTR
- Bidding
- Analytics
- Laws and Guidelines
The Digital Display Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns.
The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.
You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience.
You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially.
You will also learn how to use the standard Digital Media Planning Process to obtain the best possible return on your digital display advertising efforts.
Topics Include
- Key Concepts
- Benefits of Digital Display
- Challenges with Digital Display
- Business Value
- Running Effective Ads
- Ad Formats
- Ad Features
- Ad Display Frequency
- Campaign Planning
- Campaign Steps
- Target Audience
- Campaign Objectives
- Campaign Budget
- Creative Formats
- Targeting
- Tracking the Campaign
- Optimizing the Campaign
- Laws and Guidelines
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing thanks to the powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. You will find out how to write, time and test campaigns as well as gain an insight into data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy.
Topics Include
- Key Concepts
- Campaign Process
- Data Capture: online
- Data Capture: face-to-face
- Segmentation
- Email Design
- User Behavior
- User Characteristics
- Email Copy
- Email Structure
- Email Delivery
- Email Systems
- Filtering
- Scheduling
- Measurement
- Key Terms and Metrics
- Split Testing
- Laws and Guidelines
The Social Media Marketing module is broken into two modules.
The first module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media.
This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as learning about the new emergent social platforms.
The second Social Media Marketing module explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective Social Media strategy for your business, with a focus on the importance of listening as the critical starting point.
You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations.
Lastly, you will be aware of privacy and data protection issues associated with social media marketing.
Topics Include
- Key Concepts
- Social Media Goals
- Setting Goals and Priorities
- Facebook Features, Newsfeed, Business Page, Insights and Advertising
- Twitter Features, Engagement, Advertising and Analytics
- LinkedIn Setup, Profile, Features, Company Page, Groups, Advertising and Analytics
- Google+ Setup, Features, Analytics, Brand Page and Insights
- YouTube Setup, Channels, Features, Analytics and Advanced
- Pinterest Advertising
- Snapchat
- Tumblr
- Blogging
- Implementing Social
- Social Listening
- Content Planning
- Scheduling Tools
- Laws and Guidelines
The Mobile Marketing module focuses on utilising the power of mobile technologies as a way to access increasingly mobile consumers.
You will understand emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location.
This module covers the key concepts and terminology used within the field of mobile marketing and will equip you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy.
Learn how to run effective SMS campaigns and explore technologies such as NFC, Mobile Sites, Apps and Bluetooth. You will recognise the importance of suitable campaign messaging, and the need to validate marketing activity with campaign trials, review and ongoing analytics measurement.
Apply our six step process for designing and developing effective Mobile Apps and understand how mobile marketing integrates with the latest advances in social media marketing. The module also covers data protection and privacy issues associated with mobile marketing.
Topics Include
- Key Concepts
- Trends in Mobile
- Mobile Statistics
- Mobile Optimized Website
- Apps V Mobile Sites
- Site Development Process
- Mobile Apps
- Mobile Advertising Goals
- Mobile Ad Formats
- Rich Media Ad Units
- Mobile Advertising Campaign Process
- Proximity Marketing
- QR Codes
- SMS Marketing
- SMS Campaign Process
- Mobile Analytics
- Emerging Trends
- Laws & Guidelines
The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities.
You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.
You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites.
Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.
Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations etc.
Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.
Topics Include
- Key Concepts
- Cookies
- Account Structure
- User Levels
- Account Setup
- Common Terms
- Reporting
- Audiences
- Acquisition
- Behavior
- Audience
- Conversions
- Attribution
- Customization
- Setting KPIs
- Laws and Guidelines
The Strategy and Planning module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent Digital Marketing Plan.
This module is based on the Digital Marketing Institute Methodology, which incorporates a nine step process based on three distinct parts. Part one includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
Part two develops a set of clear and meaningful objectives for the Digital Marketing Plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute Framework.
An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources. Part three of the Digital Marketing Institute Methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.
The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organisation, which will allow you to implement a successful and effective Digital Marketing strategy.
Topics Include
- Main Concepts
- Planning
- Situation Analysis
- Information Gathering
- Audience Definition
- Setting Objectives
- Appropriate Tools
- Action Plan
- Setting the Budget
- KPIs
- Measurement
- Iteration and Enhancement
Objectives & Outcomes
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
Our Professional Diploma in Digital Marketing will help you to:
- Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
- Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
- Integrate your Digital Marketing plans into your overall marketing strategy
- Drive new visitor traffic to your website while improving online conversion rates
- Understand how Digital Marketing can help you grow your business, domestically and internationally
- Identify various online applications and resources that can help build effective and profitable websites
- Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts
Certification
Upon completion of the 10 modules of the Professional Diploma in Digital Marketing all students are required to take one computer-based exam which will assess their knowledge of the course.
The Professional Diploma in Digital Marketing is based on one formal exam made up of 3 sections, measuring student’s knowledge and competency of the modules established within the formal diploma programme scheme.
Module coverage breakdown across the exam sections can be found below:
Section A
- Search Marketing (SEO)
- Search Marketing (PPC)
- Analytics
Section B
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
Section C
- Digital Display Advertising
- Email Marketing
- Introduction to Digital Marketing
- Strategy and Planning
The exam is 180 minutes long (3 Hours) and consists of 200 questions. The passing score for this exam is 60%. All candidates may take the computer-based examination up to three times. Should a candidate fail their first exam attempt, they must repeat the exam within their exam authorization period of 6 months. The exams is delivered on the international PearsonVUE System and the score report is made available straight after the exam session.
A range of different question item formats are used within the Professional Diploma in Digital Marketing (Syllabus Version 6.0) as follows:
|
Course Details
MODE OF STUDY
DAYTIME
DELIVERY METHOD
Lectures & Hands-On Practice
ENTRY REQUIREMENTS
Good Knowledge of English
DURATION
46 Hours (23 Lessons of 2 Hours)
WHAT'S INCLUDED
- Training by DMI Expert Practitioners
- Official DMI Courseware
- Official DMI Exam
Price: € 2000
The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of Digital strategies – or anyone who would like to pursue a career in this area. The Professional Diploma in Digital Marketing programme is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
The Digital Marketing Institute's Founder shares full details of the Diploma in Digital Marketing Study Programme. | One of Malta's first Diploma in Digital Marketing graduates shares her story. |
Accreditation
The Digital Marketing Institute is the global certification body for Digital Marketing education. The syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy. The practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.
The syllabus content is defined and validated by an industry based working group, the Syllabus Advisory Council. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. Member representatives are from leading digital brands, including Twitter, Facebook, Google, LinkedIn, Microsoft, IBM, Vodafone, Communicorp, Dentsu Aegis Network, Omnicom, WPP and Ogilvy.
The Professional Diploma in Digital Marketing is also approved and credit rated by the European Qualifications Framework at Level 5. This continues to confirm the relevance of this industry-designed study programme. |
The Introduction to Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organisation. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.
This module will also introduce you to the Digital Marketing Institute Methodology, an iterative framework that outlines the foundation tenets of Digital Marketing and the visual scheme that provides the basis for implementation of the different channels.
Topics Include
- Key Concepts of Digital Marketing
- Traditional Marketing v. Digital
- The Opportunity of Digital Marketing
- Characteristics of Digital Marketing
- Implications with Digital Marketing
- DMI Method
- DMI Framework
- DMI 3i Principles
- DMI Tactics
- Search Engine Optimization
- Pay Per Click (PPC)
- Email Marketing
- Digital Display Advertising
- Mobile Marketing
- Social Media Marketing
- Analytics
- Strategy and Planning
- Laws & Guidelines
Search Engine Optimisation (SEO) is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine. This course provides you with a comprehensive understanding of the principles of SEO and demonstrates how to implement these techniques and start to get your site to #1 on Google.
Topics Include
- Key SEO concepts
- Search results and positioning
- Benefits of search position
- Stakeholders in search
- Mechanics of search
- On-page/ Off-page optimization
- Customer insights
- Keyword research
- Keyword selection
- Content updates and layout
- Meta Tags
- Site Maps
- SEO Webmaster tools
- Ranking
- Inbound links and link building
- Laws and Guidelines
The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. Lectures will cover the key concepts and terminology used within the field of PPC and will equip you with the technical understanding and skills to build and maintain an effective PPC strategy.
You will understand the fundamentals of search engine marketing and appreciate the mechanics of how PPC systems function. Students will develop advanced keyword research and selection skills and learn how to apply these to Adwords campaigns.
You will be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to enhance and improve click through rates. You will recognise the features of strong ad copy, and develop your skills in writing compelling ads.
Learn how to set and manage budgets for Adwords campaigns, and measure and analyse their effectiveness by exporting detailed campaign management reports in order to see how they align with established baseline expectations. You will also be aware of relevant data protection and privacy issues associated with PPC.
Topics Include
- Key Concepts
- Strengths of Pay-Per-Click
- Keyword Research
- Research Tools
- Search Campaign Process
- Keyword Selection
- Ad Copy
- Landing Pages
- Targeting
- Budgets
- Scheduling
- Display Networks
- Campaign Management
- Conversion Tracking
- Conversion Metrics: CPA, CTR
- Bidding
- Analytics
- Laws and Guidelines
The Digital Display Advertising module equips you with the skills and knowledge to implement and manage effective digital display campaigns.
The module covers the core concepts and terminology associated with digital display advertising, and explores what is involved in developing and managing effective ad campaigns.
You will develop a comprehensive understanding of the creation and deployment of digital display advertising, learning about the wide range of ad display formats and how to select the most appropriate ad format for your campaign target audience.
You will be able to develop clear campaign objectives and measure and optimise your campaign based on firm results analysis. Students will be able to research and use a range of campaign publishers, and know what pricing metrics such as CPM, CPC, CPL and CPA entail commercially.
You will also learn how to use the standard Digital Media Planning Process to obtain the best possible return on your digital display advertising efforts.
Topics Include
- Key Concepts
- Benefits of Digital Display
- Challenges with Digital Display
- Business Value
- Running Effective Ads
- Ad Formats
- Ad Features
- Ad Display Frequency
- Campaign Planning
- Campaign Steps
- Target Audience
- Campaign Objectives
- Campaign Budget
- Creative Formats
- Targeting
- Tracking the Campaign
- Optimizing the Campaign
- Laws and Guidelines
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing thanks to the powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. You will find out how to write, time and test campaigns as well as gain an insight into data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy.
Topics Include
- Key Concepts
- Campaign Process
- Data Capture: online
- Data Capture: face-to-face
- Segmentation
- Email Design
- User Behavior
- User Characteristics
- Email Copy
- Email Structure
- Email Delivery
- Email Systems
- Filtering
- Scheduling
- Measurement
- Key Terms and Metrics
- Split Testing
- Laws and Guidelines
The Social Media Marketing module is broken into two modules.
The first module enables you to effectively engage with customers across a diverse range of social media platforms. You will appreciate the emerging trends in the social media space and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your aims and objectives, and appreciate the challenges of social media.
This module covers the key concepts and terminology used in social media, and you will be able to configure social media accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as learning about the new emergent social platforms.
The second Social Media Marketing module explores how to implement social advertising features to build and sustain relationships with customers. You will appreciate the challenges of implementing an effective Social Media strategy for your business, with a focus on the importance of listening as the critical starting point.
You will be able to accurately measure the effectiveness of your social media campaigns using analytics, and be able to evaluate information about budgetary spend against baseline expectations.
Lastly, you will be aware of privacy and data protection issues associated with social media marketing.
Topics Include
- Key Concepts
- Social Media Goals
- Setting Goals and Priorities
- Facebook Features, Newsfeed, Business Page, Insights and Advertising
- Twitter Features, Engagement, Advertising and Analytics
- LinkedIn Setup, Profile, Features, Company Page, Groups, Advertising and Analytics
- Google+ Setup, Features, Analytics, Brand Page and Insights
- YouTube Setup, Channels, Features, Analytics and Advanced
- Pinterest Advertising
- Snapchat
- Tumblr
- Blogging
- Implementing Social
- Social Listening
- Content Planning
- Scheduling Tools
- Laws and Guidelines
The Mobile Marketing module focuses on utilising the power of mobile technologies as a way to access increasingly mobile consumers.
You will understand emergent trends within the mobile space, and recognise the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location.
This module covers the key concepts and terminology used within the field of mobile marketing and will equip you with the technical knowledge and skills to build and maintain an effective mobile marketing strategy.
Learn how to run effective SMS campaigns and explore technologies such as NFC, Mobile Sites, Apps and Bluetooth. You will recognise the importance of suitable campaign messaging, and the need to validate marketing activity with campaign trials, review and ongoing analytics measurement.
Apply our six step process for designing and developing effective Mobile Apps and understand how mobile marketing integrates with the latest advances in social media marketing. The module also covers data protection and privacy issues associated with mobile marketing.
Topics Include
- Key Concepts
- Trends in Mobile
- Mobile Statistics
- Mobile Optimized Website
- Apps V Mobile Sites
- Site Development Process
- Mobile Apps
- Mobile Advertising Goals
- Mobile Ad Formats
- Rich Media Ad Units
- Mobile Advertising Campaign Process
- Proximity Marketing
- QR Codes
- SMS Marketing
- SMS Campaign Process
- Mobile Analytics
- Emerging Trends
- Laws & Guidelines
The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities.
You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic.
You will understand the rationale and business benefits of adopting a formal analytics programme, and learn how to set up accounts, profiles and permissions to apply analytics tracking across your websites.
Discover how to align business KPIs with your analytics goal configuration, and utilise the features of Google Analytics to develop a detailed profile of your target audience’s location, demographics, technology, devices, interests and more.
Learn how to assess the effectiveness of your website’s technical performance and download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases and registrations etc.
Create and schedule customised reports and explore the real time and intelligence reporting capabilities of Google Analytics. As with the other modules, you will also be aware of data protection and privacy issues associated with website analytics.
Topics Include
- Key Concepts
- Cookies
- Account Structure
- User Levels
- Account Setup
- Common Terms
- Reporting
- Audiences
- Acquisition
- Behavior
- Audience
- Conversions
- Attribution
- Customization
- Setting KPIs
- Laws and Guidelines
The Strategy and Planning module provides a structured approach for bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent Digital Marketing Plan.
This module is based on the Digital Marketing Institute Methodology, which incorporates a nine step process based on three distinct parts. Part one includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
Part two develops a set of clear and meaningful objectives for the Digital Marketing Plan. Appropriate tools are selected on the basis of the anticipated audience(s), and objectives and budget are set based on the channels detailed within the Digital Marketing Institute Framework.
An action plan is developed to provide a coherent project structure, including milestones, deliverables and resources. Part three of the Digital Marketing Institute Methodology emphasises the importance of an iterative process of monitoring, analysis and enhancement based on performance.
The Strategy and Planning module provides you with the skills to create a formal Digital Marketing plan for your organisation, which will allow you to implement a successful and effective Digital Marketing strategy.
Topics Include
- Main Concepts
- Planning
- Situation Analysis
- Information Gathering
- Audience Definition
- Setting Objectives
- Appropriate Tools
- Action Plan
- Setting the Budget
- KPIs
- Measurement
- Iteration and Enhancement
At the end of this course, you will understand the various channels and activities required to plan, implement and manage a comprehensive digital marketing plan for your business.
Our Professional Diploma in Digital Marketing will help you to:
- Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy
- Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
- Integrate your Digital Marketing plans into your overall marketing strategy
- Drive new visitor traffic to your website while improving online conversion rates
- Understand how Digital Marketing can help you grow your business, domestically and internationally
- Identify various online applications and resources that can help build effective and profitable websites
- Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts
Upon completion of the 10 modules of the Professional Diploma in Digital Marketing all students are required to take one computer-based exam which will assess their knowledge of the course.
The Professional Diploma in Digital Marketing is based on one formal exam made up of 3 sections, measuring student’s knowledge and competency of the modules established within the formal diploma programme scheme.
Module coverage breakdown across the exam sections can be found below:
Section A
- Search Marketing (SEO)
- Search Marketing (PPC)
- Analytics
Section B
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Mobile Marketing
Section C
- Digital Display Advertising
- Email Marketing
- Introduction to Digital Marketing
- Strategy and Planning
The exam is 180 minutes long (3 Hours) and consists of 200 questions. The passing score for this exam is 60%. All candidates may take the computer-based examination up to three times. Should a candidate fail their first exam attempt, they must repeat the exam within their exam authorization period of 6 months. The exams is delivered on the international PearsonVUE System and the score report is made available straight after the exam session.
A range of different question item formats are used within the Professional Diploma in Digital Marketing (Syllabus Version 6.0) as follows:
|
MODE OF STUDY
DAYTIME
DELIVERY METHOD
Lectures & Hands-On Practice
ENTRY REQUIREMENTS
Good Knowledge of English
DURATION
46 Hours (23 Lessons of 2 Hours)
WHAT'S INCLUDED
- Training by DMI Expert Practitioners
- Official DMI Courseware
- Official DMI Exam