Why HR Teams need to learn digital marketing.


You keep getting slapped with the same statistics and it ain’t amusing. LinkedIn’s Global Recruiting Trends reports all confirm that the finest talent acquisition decision makers need digital marketing to grow employer awareness, attract and retain top talent as well as build the perception of their brand.

  1. Promoting career opportunities.
    Connect with the candidates you want — faster. Having a solid social media strategy will help you attract and retain top talent.
  2. Hunting for talent.
    Discover and target talent from the comfort of your desk by simply searching hashtags, or other online communication methods. You’ll be able to get a clear understanding of what top talent looks for, expects and quickly figure out if they’d be interested to jump ship.
  3. Boosting company culture.
    Cultivating a strong company culture will help you improve employee retention and establish a positive brand identity for both your present and future candidates.
  4. Retaining top talent.
    An HR Manager’s nightmare doesn’t have to be the challenge of retaining talent, not when digital is in the mix. Use your digital strengths to lead the workplace culture shift to become employee-centric. 
  5. Measuring effectiveness.
    Digital marketing will give you the power to track and measure data to improve recruitment campaigns, strengthen brand building and improve employee engagement.
Linkedin’s Talent Solutions Report confirms that:
  • 87% of active and passive candidates are open to new job opportunities.
  • Over 75% of people who recently changed jobs used Linkedin.


Now that you’re armed with industry insight, use it to stay ahead of the game.

  • Give your brand a competitive talent advantage.
  • Invest in your own personal learning journey.
  • Gain the digital skills to leverage them for your HR needs.

You need a mix of incredibly powerful, super effective skills that will up your game in no time and transform you into one amazing all-rounder. Social Media, analytics, digital strategy, content marketing, social listening, paid search, display and video advertising are just a few of the topics you’ll have a blast learning. Impossible feat? (you think) Quite the contrary. Simple solution on a golden platter right here →

Effective learning meets super networking is how I’d describe it. The Professional Diploma in Digital Marketing has given me the key ingredients to stay in this fast-paced game and effortlessly deliver more.

It’ll take you 5 awesome days of intensive training or 10 weeks of slow and steady learning to transform you in a digital marketing professional – you choose. Work on real-world projects, investigate intriguing case studies, mix & mingle with influencers and master the skills to attract talent through data-driven engaging digital campaigns that will set you apart.

Time to get startedNo stalling. Get right to it.

Register your interest and we’ll get in touch!