ICE Malta announces new collaboration with Alliance Group.
EXCLUSIVELY FOR ALLIANCE PROPERTY ADVISORS ⚡
✦ TAILORED FOR ALLIANCE
Digital Marketing Bootcamp
This delivery designed exclusively for Alliance is a short practical workshop (no fluff, real hands-on action) providing a thorough understanding of the most effective ways to boost quality leads & awareness through well-designed campaigns using the wide array of tools within the most popular digital platforms for Real Estate.
What you’ll learn during our Live Digital Marketing CourseLearn the best-kept digital marketing secrets from those who’ve mastered them. Your competitive advantage is right here. No experience needed.
MODULE #1Building your personal brand
- What is a Personal Brand?
- Benefits of Personal Branding
- Understanding who your audience is
- Developing a Key Message (What is your USP)
- Carve a Niche (What am I great at)
- Tell a Story & your Personality
- Link & reference your contact points
- Using Word of Mouth & Testimonials
MODULE #2Principles of digital marketing
- Inbound and Outbound Strategies
- Differences between Owned, Paid & Earned Media
- Audience Research
- The Buyer’s Journey
MODULE #3Real estate strategies
- Using Social Media to Reach Audiences.
- Differences between Organic & Paid Channels
- Using Facebook & Instagram with the Business Suite
- Using Linkedin to reach business audiences
- Sharing Stories, Video Content & Hashtag Usage Best Practices
- TikTok Content Best Practices
- The Do’s and Don’ts of Advertising
- Establish your presence on WhatsApp
MODULE #4Content types & running campaigns on social media
- Different Ad Types
- Create Your Ad with the Ads Manager
- Creating effective Ad Campaigns
- The importance of campaign objectives
- Choose ad placements, budget and schedule in Meta Ads Manager
- Creative best practices
- Measuring the success of your ads
MEET YOUR LEAD EDUCATOR
Learn live from industry experts
We think it’s vital to be taught, inspired & motivated by people who have the rare combination of being experienced practitioners at the top of their game topped up with passion to engage & nurture the next generation of talent. That’s exactly what you’ll get, with validation from Meta, Google & Digital Marketing Institute as certified trainers with access to latest content.
Learn-by-doing with live micro classesEvery step of the way you’ll receive support from your educator & our dedicated student experience team – that’s a promise.
Student Experience Support
A helping hand before, during and after your learning journey.
Post-course expert support
Personalised feedback for an additional 90 days to help you achieve your goals.
Practical learning
Hands-on exercises and real-world projects to get you industry-ready.
LIMITED SEATS AVAILABLE
Pricing & Funding
PRICE
€100 sponsored by Alliance
Live training by industry practitioners.- 90-Day Extended Expert Support.
- Exclusive Access to Content Platform.
*Assuming 100% attendance with delivery during office hours. IIS Scheme terms apply.
Frequently asked questionsChances are that you have a couple of questions. If you need help, you can speak directly to our team. We’re here to help.
Enrolment done. Whats’s next?
It’s official — you’re an ICE Malta student. Next, we’ll be in touch with information related to the Investing in Skills Funding Scheme and other notes to help you prepare for your class. We can’t wait for you to get started.
Will I earn a certificate?
Yes! Upon completing this course, you will receive a certificate of completion.
What if I miss a lesson?
While this situation is not ideal, we want to assure you that you can still access the courseware through our content platform and receive support from your educator. If you have any questions, please do not hesitate to reach out to them, as they are eager to help you succeed. However, we do want to remind you that missing a session may affect the amount you can claim through the Funding Scheme, so we encourage you to attend all sessions if possible.
Is parking a nightmare?
Good news, it’s not! Please follow this link to familiarise yourself with the available parking spots. Good luck!
Do I need to get my laptop?
Your bootcamp will be hosted at ICE Malta’s computer labs, so while you are free to bring your own device, we will have a station ready for you.
